Jen YihComment

Avante Garde from Manhattan

Jen YihComment
Avante Garde from Manhattan

MANHATTAN AVANT GARDE

This January 2016, I was lucky to go on a trending trip to New York with Smith Optics. Three designers & I flew into JFK on a red-eye and walked straight off the plane to scope out design, trends, fashion and inspiration. 

VISIT

COOPER UNION :: SCHOOL OF ART :: One of the highlights of the trip was going to Cooper Union, a privately funded college (art, architecture, and engineering) located in the East Village of Manhattan, and getting all access to a private archive gallery of Herb Lubalin's work, along with other artists like Andy Warhol. I'm no designer, but this gallery was beyond inspirational.

If you're not familiar with Herb Lubalin, he is somewhat known as the godfather of American graphic design. He collaborated and pioneered the publication of three magazines: Eros, Fact, and Avant Garde. He's also known for designing the typeface ITC Avant Garde. Many logos he designed were well known thru the 1990's and into the 2000's, and still very relevant today! The Lubalin gallery is located on the lowest level of Cooper Union in a medium size L shape, all white room, stacked with design, advertising, and other books. The walls are lined with drawers and each drawer contains original work wrapped in plastic of Lubalin's first magazine publications, posters, logos, and so much more. I couldn't believe that we were allowed to unwrap each original piece of work, touch it, and read through it. Amongst Lubalin, I even found an old TV Guide with artwork by Andy Warhol, unreal. I spent about 2+ hours diving into every Avant Garde & Emigre Magazine publication, advertising from the 50's to 1989, reading Human-Being Journal, and another Japanese Journal that I didn't know the name of because it was in Japanese. I'm unsure how we were granted access to the private archives, but if you can get a tour here I highly recommend it, graphic designer or not.

 

“Lubalin was…a political designer. He was never a radical‚ but a progressive liberal at a time when such sympathies were undoubtedly ‘bad for business.’ When this is compounded with his work with Ginzburg‚ which put him at the forefront of the 1960s free speech and anti-censorship movements‚ we see he was unafraid to declare his political allegiances and sympathies.” —Adrian Shaughnessy in Eye‚ 2012 

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TASTEMAKERS & TRENDSETTERS

SATURDAY'S NYC :: COFFEE FOR CITY SURFERS. 

KITH :: FOR THE HYPBEASTERS. $$$$

3X1 :: CUSTOM DENIM, AMAZING. $$$

PILGRIM :: NOT SURE WHAT YOU'LL DO WITH A SURFBOARD IN THIS CITY!

EAT + DRINK

MOMOFUKU :: DAVID CHANG'S RESTAURANT, WE LET THE SERVER TAKE THE WHEEL, ITS ALL A BLUR BECAUSE EVERY SINGLE BITE WAS A MIND BLOW. OUTSTANDING COCKTAILS & SAKE. COME READY TO SPEND. $$$$

EATALY :: PERFECT LUNCH SPOT, WINE TO PASTA TO SEAFOOD ITALIAN STYLE. $ - $$$

CARYLYLE HOTEL BEHEMELMENS BAR

ALI'S CAFE

ART CONT. (RECOMMENDED BY A FRIEND) 

MOMA :: EXCEED EXPECTATIONS & A MUST IF YOU ARE IN NYC. 

NEW WHITNEY MUSEUM :: CHELSEA

GAGGOSIAN :: CHELSEA

CLIC GALLERY :: SOHO

MUSEUM MILE :: UPPER EAST SIDE

BROOKLYN MUSEUM

NOGUCHI MUSEUM :: ASTORIA

Designers

Chris Erickson (previously Burton) :: CURRENTLY WITH ADIDAS

Andy McCabe

Cara Shumate (previously Scott) :: PART OWNER @ FLAT BLAK GALLERY PORTLAND