If there's one thing I learned from my 20-something years on Planet Earth, it's that everything good comes from truth.
The truth is single-handedly one of the hardest yet most gratifying things you can come to. Unfortunately, as we get older, sometimes what is true or false becomes blurred. That upward pressure to pursue the never-ending claw to the top definitely doesn't help, molding most of us into shapeshifters and professional climbers.
But there's hope in my friend named truth.
Let's dial it back, first off - money is f*cking weird, business is also f*cking weird.
I spent most of my adult life working in "advertising" for a series of large brands. I found it to be a lot of bullshit and a lot of talk. Don’t get me wrong, there are some people doing very remarkable things...and others...trying to suckle off of whatever creative teet they could get their dirty little paws on. It's hard to navigate your way through a lot of "fuckery" as my big brother calls it.
A year ago, I would've royally ripped into the soullessness of marketing and advertising with this ranty little article, but instead, I've found a glimmer of hope in this consumer-driven society. Thank God....a few of us, myself included, were worried there for awhile. My angsty teenage girl phase has subsided!
Anyway, as life goes on, we all have our secrets. Like, how I played softball in High School, that's a big one I never tell any of my "new" "cool" friends and I was fucking good, ok? Now that you look at me differently, let's get to the good stuff. Just like you, when I was a kid, I was a sweet little dog-lover, stuffed animal snuggler. I had big dreams to become a writer. At just 10 years-old- I wrote down on the first page of my new crispy journal, "This is the place I tell the truth and only the truth." Twenty-something years later, when I sit down to make words come together to evoke an emotion - truth is STILL what I strive for, writing is a big cleansing process for me where I do-away with life's fuckery. But, back to our secrets. Knowing something that no one knows is easy, what's difficult is sharing your secrets and truly expressing what needs to be said. Our secrets are powerful. Our secrets are knowledge.
We humans have the ability to transform our secrets into art, words, music, and so much more. When we do this and do it honestly, truthfully - we find out that all those secrets we were keeping, weren't so secret at all. In fact, we find out that, so many of us have the same truths but only a few of us are daring enough to share them.
I'll be the first to say that the truth hurts. I've found myself bullshitting an article, imitating someone else's art, or absolutely ridden with jealousy after seeing someone express the same sentiment I've been dwelling over for weeks.
But as you begin to dwell on this concept of truth... you slowly start to see it everywhere. More so, as you begin to value truth above all things, truth reveals itself in blinding light through honest people and places. Conversely, the dishonest clutter & static, word vomit, and inauthenticity is so loud and obvious, it becomes easier to turn the volume down and focus on what's really important.
If there's one thing to take away from this article for you writer, painter, sculptor, illustrator, surfer, friend, or foe - it's to tell the truth. Tell it and do it in everything you do, behind closed or opens doors, every honest moment matters.